The beauty industry is awash with creams, gels and serums that claim to turn back the clock on your skin.

And, with a confusing list of fancy buzzwords to contend with – think anti-wrinkle, de-creasing, radiance and plumping – the anti-ageing category can be a minefield.

So, if your current skincare concerns include fine lines, wrinkles and enlarged pores, what exactly should you be looking for? 

According to skincare experts, dermatologists and beauty editors everywhere,  there’s only one super ingredient that really delivers in this arena – retinol.

An ingredient that dermatologists and beauty editors have been raving about for years, retinoids (the umbrella term for retinol products) are not only said to reverse the signs of ageing after daily use but can also act as a preventive measure.

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